The Denver Broncos NFL American football team, in association with food and beverage partner Aramark, has introduced a range of new menu options and fan-friendly technology as it seeks to enhance the game-day experience at Empower Field at Mile High.
The stadium has now been fitted with state-of-the-art Mashgin AI self-checkout scanners, allowing fans to place items on the Mashgin unit where they can be scanned simultaneously for quick payment.
Self-ordering touch-screen kiosks have also been installed in Sections 103 and 122, while a new point-of-sale system featuring Apple Pay has been fitted to speed up the ordering and payment process.
Additionally, over half on the in-seat vendors at the stadium will be equipped with handheld credit card-reader technology. A new mobile ordering solution called Tapin2 will also be available for United Club Level in-seat service, through which fans can order via their smartphones and have it delivered to their seats.
On the concessions front, a new [email protected] stall will offer hot dogs, popcorn, nachos and beverages via a self-checkout service and AI scanners. Other offerings include the Drink MKT self-service beverage market, Tenders Love and Chicken, and Denver Cocktail Co.
New culinary partners at the stadium this season will include Frank Bonanno Concepts, GQue Championship BBQ, Biker Jim’s Gourmet Dogs, Federal Blvd Burger, Jalapeno Pork Belly BLT, Kimchi Hot Dog, Vegetarian Street Tacos, and Orange and Blue Burger.
Jay Roberts, general manager of Empower Field at Mile High, said: “Empower Field at Mile High is constantly looking for ways to improve the fan experience, and we are confident that with Aramark as our concessionaire we can modernise how fans enjoy food and beverages at our stadium events.
“We are also thrilled to debut several newly renovated concession stands on Sunday, which is the first step in a multi-year process to improve speed of service while also adding more variety to the menu.”
Jay Morrison, district manager for Aramark’s sports and entertainment division, added: “We’re excited to expand our partnership with the Broncos and undertake this transformation of Empower Field at Mile High’s dining experience.
“We have a long, proud history of serving Denverites and, with our close ties to the community and knowledge of the local food scene, I’m confident we will deliver an innovative, dynamic and engaging food and beverage experience for everyone attending events at the stadium.”
Earlier this month, Empower Retirement signed a 21-year deal for naming rights to the stadium. Empower will benefit from significant brand and media exposure, including a comprehensive and integrated mix of visibility on game days and throughout the year.
Image: Denver Broncos