Levy secures Allegiant Stadium contract

Levy has pledged that Allegiant Stadium will offer the best eating and drinking experience in Las Vegas on matchdays after landing a hospitality contract for the future home of NFL American football franchise the Oakland Raiders.

The hospitality company has been selected by the Raiders to serve as its partner in creating the gameday food and beverage experience at Allegiant Stadium, which is scheduled to open next year. Levy, which works in a similar role at T-Mobile Arena in Las Vegas, will create and curate the food and beverage experience across the stadium’s concessions, clubs, bars, suites, and premium spaces.

The Raiders and Levy said they will partner with the best and most iconic chefs, restaurateurs, and mixologists in Las Vegas to create a true local focus in the stadium. Levy will employ its tech and analytics subsidiary, E15 Group, to utilise market intelligence to develop customised experiences that reflect and celebrate the local market and fan base.

“The Raiders are committed to providing the absolute best food and beverage experience to all fans visiting Allegiant Stadium,” said Raiders president Marc Badain. “Levy shares that commitment and will deliver an outstanding hospitality experience for year-round events in the newest world-class entertainment destination in Las Vegas.”

Andy Lansing, president and CEO of Levy, added: “The legacy of the Raiders organisation and the passion of their fans are second to none, and we’re committed to matching that legacy and passion with our approach to gameday hospitality.

“Allegiant Stadium is in the heart of one of the world’s true culinary epicentres, and we’re going to bring the absolute best of Vegas’s culinary and beverage community into the stadium. There won’t be a better place to eat and drink on game days in Las Vegas than Allegiant Stadium.”

In other news, Reyes Coca-Cola Bottling has signed up as the stadium’s latest founding partner. A west coast bottler and distributor of Coca-Cola products, the company will serve as the official soft drink partner of the Raiders and Allegiant Stadium.

Reyes Coca-Cola Bottling has served Southern Nevada out of Las Vegas since 1925. It operates an additional 31 facilities on the west coast of the United States. The Raiders and Reyes Coca-Cola Bottling will seek to reward fans with unique game day and season-long promotions.

Legends Global Partnerships represented the Raiders to secure the founding partnership with Reyes Coca-Cola Bottling as a part of its duties as the stadium’s official premium ticketing and sponsorships agency.

Earlier this week, it was reported that the budget for Allegiant Stadium has increased by a further $90m (£72.6m/€81.7m), bringing the total cost of the project to $1.97bn.