Oak View Group (OVG), the global venue development, advisory and investment company for the sports and live entertainment industries, has added the Dusseldorf-based D.LIVE group of venues as the latest founding member of its International Venue Alliance.
D.LIVE comprises the 54,000-seat Merkur Spiel-Arena, home of Bundesliga football club Fortuna Düsseldorf; the 13,000-capacity, multi-purpose ISS Dome; the 7,500-seat Mitsubishi Electric Halle; the Alltours Kino open-air cinema and the 3,000-seat Castello Dusseldorf (pictured).
The German venues become the first continental Europe members of the Alliance and join Silverstone Circuit, home of the Formula One and MotoGP British Grands Prix, and Birmingham-based NEC Group.
The Alliance is modelled on OVG’s Arena and Stadium Alliance in the US, an invitation-only partnership of 28 arenas which enables independent venues to attract global, regional and local sponsorship opportunities, additional events and content, and achieve efficiencies of scale.
OVG International president Sam Piccione said: “As with Silverstone and NEC Group, we’ll be helping D.LIVE venues deliver world-class events, content and corporate partnerships. Dusseldorf is an important city in the live event space and we appreciate their trust and vision to join the OVG International Venue Alliance.”
Michael Brill, chief executive of D.LIVE, added: “We offer the most diverse portfolio of live entertainment venues in Germany to agents, promoters, sport federations and producers. Our membership of the International Venue Alliance will ensure we grow our market position and we are looking forward to seeing the success of the Alliance as it develops.”
The partnerships with Silverstone, NEC Group and D.LIVE follow the launch of OVG International in March. OVG also struck a deal in June with Live Nation to build and operate a major new sports and entertainment arena in the Santa Giulia area of Milan, Italy, while in August it confirmed that it was working with City Football Group on the potential development of a new arena on land close to Manchester’s Etihad Stadium.
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