English Premier League football club Liverpool has today (Thursday) announced plans to begin a phased cashless rollout across Anfield, starting with Saturday’s match against Leicester City.
Liverpool has operated cashless kiosks in the club’s Family Park and street food vendors for the past two seasons and this will now extend to various bars, kiosks and food outlets inside the stadium this weekend.
The announcement comes following positive fan feedback and a successful trial period during concerts and major events held at Anfield over the summer. There will still be at least one cash/card till available per kiosk.
The cashless kiosks will accept all major contactless debit and credit cards, with chip and pin applying for purchases over £30. Mobile and wearable payments including Apple Pay and Google Pay will also be usable.
It is hoped the rollout will improve service times during peak periods and short service periods such as half-time. Liverpool said the move will increase speed of service and improve security with staff not handling cash.
Fans are already able to use a click-and-collect facility on all concourses, through which they can pre-order food and drink using the SeatServe app and pick up their order at half-time.
Liverpool’s vice-president of stadium operations, Paul Cutill, said: “As a club we are continuing to invest in technology to improve our match-day experience. We are trialling this service across the stadium with the hope of reducing queues during peak times. It will also make things more secure for us and will ultimately help us to deliver the best possible customer service to all our fans.
“We appreciate there are those supporters who like to pay in cash, so will continue to offer a provision at a number of kiosks inside the ground. The good news is that a large proportion of our fans are already paying by card rather than with cash in the stadium, so we are hoping that the transition will be quick and easy for many fans.”
Image: Kevin Walsh