Hospitality supplier secured for 2021 Rugby League World Cup

MatchPoint has been appointed as the official hospitality supplier of the 2021 Rugby League World Cup, which will be held in England.

As part of the agreement, MatchPoint will manage the delivery of hospitality for all 61 matches across the men’s, women’s and wheelchair tournaments, which for the first time will be played concurrently.

The finals of the men’s and women’s tournaments will be held at Manchester’s Old Trafford stadium, with other host venues including St James’ Park in Newcastle, Leeds’ Elland Road, Anfield in Liverpool and London’s Emirates Stadium (pictured).

Jonathan Neill, commercial director for the tournament, said: “Delivering a successful hospitality programme is essential to our ambition of hosting the biggest and best Rugby League World Cup ever. We have adopted a data- and insight-led approach which will drive commercial return and meet our tournament objectives, including providing amazing experiences which will inspire and excite people.

“MatchPoint has great credentials within hospitality, including rugby league knowledge and experience having previously delivered a successful programme for RLWC2017. The team presented a compelling approach and understanding, and we look forward to working with them to deliver world-class experiences in 2021.”

Neil Cunningham, group managing director at MatchPoint, added: “The tournament is already proving to be innovative in its approach, and we are excited to be entrusted to deliver the hospitality at Rugby League World Cup 2021, the biggest team sporting event taking place that year. We believe our insight from the tournament in 2017, coupled with our experience across other sports and entertainment sectors, will enable us to deliver something special for our key audiences.”

MatchPoint, which was founded in 1992, is a specialist hospitality company that provides sales, marketing and management support for events, governing bodies, rights-holders, stadia and venues. The company has offices in the UK, Asia and Australia.

Hospitality options for the 2021 Rugby League World Cup will go on sale following the confirmation of the tournament schedule in 2020.

Image: RLWC2021