Liverpool introduces ‘fair’ ticketing model for home games

Liverpool has launched a new identification scheme for ticket-holders designed to give the Premier League club a better awareness of who exactly enters Anfield.

The Fan Update initiative is an attempt to make the process of buying tickets “as fair as possible,” as well as make match days at the Merseyside club’s 54,074-capacity home ground more secure.

It would ensure that all memberships are registered in the correct name of the account holder, with just one official membership registered per supporter. The club reiterated that there will be a process to help those who have more than one official membership or season ticket to clarify who uses the ticket going forward.

Read the full story on our sister site TheTicketingBusiness.com.

Image: Kevin Walsh