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Bucks arena adds Fiserv tech, new menu items

Fiserv, the naming-rights partner of the Milwaukee Bucks’ Fiserv Forum, has deployed its point-of-sale platform Clover throughout the arena to enhance fans’ payment experiences.

The new technology has been fitted ahead of the Bucks’ opening home game of the 2019-20 season on Saturday. Clover will now power payments for all food and beverage concessions at the arena.

The technology allows fans or customers using a debit or credit card or Apple Pay, Google Pay or Samsung Pay the option of receiving digital receipts. Clover will also provide the Bucks with detailed sales data and other real-time operational analytics to give an insight into how, when and where fans are interacting at Fiserv Forum.

Fiserv has teamed up with independent software vendor Bypass to implement the Clover technology at Fiserv Forum.

Fiserv chief executive Jeffery Yabuki said: “Fiserv Forum symbolises our commitment to excellence, and that now includes a more innovative payments experience to accentuate the best in entertainment experiences.

“A majority of the people in the US are interacting with Fiserv technologies daily, and now those attending events at Fiserv Forum will have an opportunity to see innovation in action with our Clover platform.”

Bucks president Peter Feigin added: “Implementing Clover means our fans can spend more time watching the game and less time waiting in line. Being able to bring Fiserv technology to Fiserv Forum underscores the strong relationship between our organisations. With Clover, we have a world-class payment experience to match our world-class entertainment experience.”

Fiserv was announced as the naming-rights sponsor of the Bucks’ new arena in July 2018 ahead of the venue’s opening the following month. The Milwaukee-based company signed a 25-year deal with the Bucks to take on naming rights to the arena.

Other venues that utilise Clover’s payment services include the New York Mets’ Citi Field and the Seattle Seahawks’ CenturyLink Field.

In other news, the Bucks have revealed a new menu featuring innovative food and beverage items for the 2019-20 season as part of its eclectic MKEat programme.

The menu includes items such as treat street popcorn, fried pickle chips with ranch, curry chicken bowl, El Rey chips and salsa, vegetable pizza, Italian grilled cheese and more.

Elsewhere, as the Milwaukee Journal Sentinel newspaper notes, the Bucks have replaced over 3,000 cup-holders across the arena and fitted some 55,000 square feet of new floor and sealant on the upper-concourse level. A new ‘North Suite’ that can accommodate 50 guests has also been added.

The changes have been made as Fiserv Forum prepares to host the Democratic National Convention next year.

Image: BusinessWire