Manchester City has distanced itself from an advertisement that sought to recruit social media influencers to help boost ticket sales for its UEFA Champions League games.

The Premier League champions said the advertising agency that ran the ad on influencer marketing platform Tribe acted without its permission or knowledge.

The ad requested users with more than 5,000 followers to submit a post to “get across the great atmosphere of the Etihad”. The post, with the club’s crest attached, claimed that due to being drawn against Dynamo Zagreb, Shakhtar Donetsk and Atalanta, its “core fans are less likely to attend”.

Head to TheTicketingBusiness.com for the full story.

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