South Dublin County Council has revealed a plan to promote Tallaght Stadium as an events venue that could host up to 20,000 people.
Having opened in 2009, the scheme comes on the 10-year anniversary of the stadium. The Council, which owns the stadium, has signed a contract with the Core agency to develop an advertising and marketing strategy for the venue.
The Council said it has immediate plans to extend the seating capacity of Tallaght Stadium from 8,000 to 10,000, with the building of the North Stand. The Council also plans to develop the West Stand to incorporate a “high-quality” corporate area. This work follows the expansion of the stadium in March of this year with the opening of the South Stand.
In conjunction with these plans, the Council intends to promote Tallaght Stadium as an events venue to include music, festivals and other community events. With stadium seating and temporary on-field seating, the venue will accommodate up to 20,000 people.
Ahead of the building of the North Stand, South Dublin County Council has contracted Core to provide an analysis of advertising and branding opportunities for Tallaght Stadium, whose main tenant is League of Ireland Premier Division football club Shamrock Rovers. The analysis is expected to be completed at the beginning of 2020 and will inform future advertising and marketing plans for the venue.
Daniel McLoughlin, chief executive of South Dublin County Council, said: “The development of the advertising and marketing strategy is proof of South Dublin County Council’s ongoing commitment to attracting local, national and international visitors.
“Tallaght Stadium provides a focal point for the entire County and its development as an events venue will further enhance South Dublin’s reputation as being to the forefront of the tourism market.”
Image: South Dublin County Council