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Manchester City sacks firm behind influencer ad

Manchester City has sacked PHD Media Manchester after the agency posted an ad that sought to recruit social media influencers to help boost ticket sales for UEFA Champions League matches, without the club’s authorisation.

The Premier League team said PHD was behind the ad on influencer marketing platform Tribe, which called on influencers to submit a post to “get across the great atmosphere of the Etihad (Stadium)”.

The move was aimed at improving the appeal of the club’s Champions League group stage matches against Dynamo Zagreb, Shakhtar Donetsk and Atalanta, as the ad claimed its “core fans are less likely to attend.”

To read the full story, head to our sister site TheTicketingBusiness.com.