US financial services group TD Bank has built on its association with the Toronto Blue Jays by taking on naming rights to the Major League Baseball (MLB) franchise’s spring training home, which is coming to the end of a renovation project.
The announcement expands a renewed five-year sponsor relationship signed in early 2019 and means Dunedin Stadium will be renamed TD Ballpark when it reopens for the start of spring training in February 2020.
The Blue Jays are the only MLB team to have remained in the same spring training location throughout franchise history. The team established operations in Dunedin, Florida in 1977 and began playing games at TD Ballpark after its construction in 1990.
The stadium’s large-scale renovation began in early 2019 with the goal of making meaningful enhancements to the fan experience through additional and differentiated seating options and greater amenities.
Fan-friendly features include a new Jays Shop with a wider selection of team apparel, renovated suites, an air conditioned bar, a family area, a 360° boardwalk linking each side of the ballpark, an enhanced videoboard and speaker system, and refreshed concession stands and restrooms.
“Our team’s rich history in Dunedin and the current renovation project is a point of immense pride for the Blue Jays, and we are extremely pleased to partner with TD to invest in the future of our ballpark in Florida,” said Mark Shapiro, president and CEO of the Toronto Blue Jays.
“Both the Blue Jays and TD share a deep passion for connecting with the community and together we look forward to making an imprint on baseball fans across North America.”
In addition to Grapefruit League games during spring training, TD Ballpark is also home to the team’s Class A-Advanced Minor League affiliate, the Dunedin Blue Jays.
Image: Toronto Blue Jays