Holographic lion display marks Estudiantes’ return home

Argentine Superliga football club Estudiantes returned home to its renovated Estadio Jorge Luis Hirschi home ground at the weekend with a number of celebratory events, including the unveiling of a huge holographic lion.

The impressive augmented reality feature saw the lion prowl across the roof of the stadium and jump on to the pitch before disappearing into a ball of flames.

Argentine pop star Diego Torres and the Bomba de Tiempo band also performed at the stadium. Juan Sebastián Verón, a former player for Estudiantes who now serves as the club’s chairman, also took to the pitch to deliver a speech thanking fans for attending.

Estudiantes played its last game at Estadio Jorge Luis Hirschi in August 2005 before the stadium was closed due to safety concerns. Efforts have since been made to complete the necessary renovation work at the ground and it officially reopened at the weekend.

Last week, Estudiantes signed a strategic partnership with Telecom Argentina through which Estadio Jorge Luis Hirschi will become the “first 100% digital stadium” in the country.

As Estudiantes’ official technology partner, Telecom will provide its latest generation communications and connectivity solutions throughout the sports complex. Wi-Fi and 4G connectivity will be provided throughout the stadium and its shops, restaurants and museum.

Flow, Telecom’s streaming platform, also becomes the main sponsor of the sports complex and will be used to generate official content for the club.

The new-look Estadio Jorge Luis Hirschi will seat 30,018 fans and will be eligible to host competitions staged by the South American Football Confederation (CONMEBOL).

Image: Estudiantes