Ricoh Arena’s six-figure refurbishment of its Legends Lounge was officially opened during Wasps Rugby’s win against Bath.
Wasps funded the remodelling of the 400-square metre hospitality lounge, along with club partner Purity Brewing Company and catering provider Delaware North.
The opening of the new-look lounge coincides with the start of a new five-year deal for Purity Brewing Company as Wasps’ Official Ale Partner at Ricoh Arena.
The Pure Legends Lounge has a refreshed bar, communal benches and a large projection screen, and can accommodate up to 250 fans for a pre-match lunch.
Stuart Cain, chief executive (Venue) at Wasps Group, said: “Purity has poured a lot of effort into making the Pure Legends Lounge a standout feature for both Wasps supporters on matchday and those visiting the venue for conferences and exhibitions.
“Having companies such as Purity Brewing Company and Delaware North investing in the Club and the venue is a massive vote of confidence, and reinforces our strong presence within the region’s business community.
“The Pure Legends Lounge forms part of a lot of our supporters’ pre-match rituals, and while we have a new-look team on the pitch this season, it’s also great to be able to give them a new look to enjoy off the pitch as well.”
Purity Brewing Company’s latest investment at Ricoh Arena comes after the company first partnered with Wasps back in 2015 to supply a range of their beers to the venue.
Paul Halsey, chief executive and co-founder of Purity Brewing Company, added: “We are incredibly proud to see the launch of the Pure Legends Lounge at Ricoh Arena. It has been the result of a combined effort to help improve the overall experience for Wasps fans on matchdays and provide a best-in-class experience for any other visitors to Ricoh Arena.
“We strived to keep the local gastro pub feel that we loved, but also wanted to bring a fresh look to the space that we think fans are going to enjoy. We’re delighted to be sharing even more of our great beer with the Wasps faithful and I can’t wait to watch the squad Dai Young and his team have built over the summer.”