Munster Rugby has announced that ‘heated zones’ at the Irish club’s Thomond Park home will be implemented as part of an extended deal with official energy partner PINERGY.
The unique #WeAre16 zones will allow fans to “build their energy before kick-off, at half-time and after the final whistle”, according to Munster.
The heated zones represent just one of a number of new fan experience initiatives as part of the renewed agreement with PINERGY, which will continue to serve as a partner for another two years, until the end of the 2020-21 campaign, extending the relationship to six seasons.
A number of new electric vehicle charging points will also be installed at Thomond Park, while Munster-supporting families will be able to enter Facebook competitions to win free electricity for a year and other prizes throughout the season.
PINERGY is now also Munster’s official energy insights partner, with a PINERGY Power Player being recognised at the end of every game based on the contest’s analytics, with the findings shared across social media channels.
As part of the partnership, Munster will be accessing PINERGY’s Smart Business platform to help the club to manage, monitor and reduce its energy consumption through energy data insights. PINERGY will continue to supply both Thomond Park and Irish Independent Park, which is operated by the Irish Rugby Football Union and sometimes used by Munster, with 100% renewable energy.
“We welcome the smarter energy solutions PINERGY has brought to Thomond Park and Irish Independent Park and we look forward to working with them this coming season to explore better ways to manage our energy off the pitch,” Munster’s new chief executive, Ian Flanagan, said. “PINERGY’S #WeAre16 campaign has resonated strongly with our fans and we’re confident the innovations they are introducing this season will prove popular.”
Image: Lynn F