English Premier League football club Everton has teamed up with Rewards4Football to launch a new rewards and loyalty programme for supporters.
Everton, in partnership with Rewards4 and ticketing provider SecuTix, has created an integrated and tailored loyalty programme that rewards supporters when they purchase season tickets, match tickets and official club memberships.
Everton becomes the first Premier League club to partner with Rewards4Football, which is operated by Rewards4, a sports-based rewards platforms specialist. The club joins the likes of Lancashire County Cricket Club and Saracens as Rewards4 partners.
The link-up will allow fans to collect points on their purchases with the club. Supporters can then spend their points with Everton at the check-out stage as part or full payment.
The programme is free for Everton fans to use and can be accessed directly on the Rewards4Football website.
Tom Cowgill, director and co-founder of Rewards4, said: “Rewards4Football is the latest addition to our offering, and it is fantastic to be working with one of the biggest clubs in English football.
“Rewarding fans for their passion and loyalty has proved to be a compelling concept in all our sports-based rewards programmes, especially when it can be achieved so seamlessly with one of our exceptional integration partners, SecuTix.
“We pride ourselves on being able to deliver the best possible fan experience and working in partnership with SecuTix has enabled us to provide a fantastic platform for Everton to engage with and reward its loyal fan base.”
Everton implemented its global SaaS ticketing and audience management platform courtesy of SecuTix last year.
Commenting on the Rewards4 partnership, SecuTix UK managing director David Hornby said: “The simplicity of this integration highlights the agility of the SecuTix platform, which is designed to link up with market-leading third-party providers so we can continually improve the fan experience and offer value on every purchase.”
The deal has been signed as Everton presses on with plans to build a new 52,000-seat stadium on Bramley-Moore Dock. Earlier this month, Everton released the results for the second stage of its public consultation over plans, with an overwhelming majority of fans expressing their support for the project.