Rose Bowl Stadium, home to the UCLA Bruins American football team, has named Reed’s as its official ginger beer.
The drink will be available at all stadium events, including the Rose Bowl Game on New Year’s Day. It will also now be an on-campus staple across UCLA, which is home to nearly 45,000 undergraduate and graduate students.
Lindsay Martin, VP marketing for Reed’s, said: “The Rose Bowl Stadium and Reed’s are well-known and revered American brand names. Born in Los Angeles, they have been woven into the fabric of America, representing authenticity and healthy fun while reflecting the tradition and values that have made them cultural American icons.
“Reed’s and the Rose Bowl Stadium are a natural partnership. We look forward to giving a packed Rose Bowl Stadium a healthy and delicious dose of ginger.”
Under the agreement, students, faculty and visitors will be able to find non-alcoholic Reed’s Ginger Beer and its zero sugar varieties in 12 oz. cans inside the 92,542-capacity venue, as well as across campus.
Cocktails including Reed’s, such as the classic Moscow Mule, have also been integrated into all suite menus and will also be served at Brookside Golf Club at The Rose Bowl Stadium, available at the clubhouse bar and at the golf course beverage carts.
In celebration of the new partnership, Reed’s has exclusively created a ‘Rose Mule’ cocktail for the Brookside Golf Club menu, made with Reed’s Strongest Ginger Beer, bourbon, fresh lime juice, and garnished with Reed’s Candied Ginger and mint.
Jens Weiden chief revenue officer at the Rose Bowl Stadium, added: “We are excited to welcome Reed’s Ginger Beer to our family of partners at America’s Stadium. Varied and quality craft food and beverage offerings are a priority for fans that attend world-class football games, soccer matches, and concerts at our iconic venue. Having a partner like Reed’s that aligns with that initiative is exciting.”
Reed’s has also recently partnered with local Los Angeles mixologist, Prairie Rose from Bit By a Fox, to create Reed’s a special cocktail in honour of the Rose Bowl Stadium. The Rose Bowl Buck features Reed’s Strongest Ginger Beer, bourbon, amaro nonino, and lemon juice.