Oak View Group (OVG), the global venue development, advisory and investment company for the sports and live entertainment industries, has announced Ascot Racecourse as the latest member of its International Venue Alliance.

Ascot becomes the third UK-based member of the Alliance and the fourth overall, joining Silverstone Circuit, the NEC Group and the Dusseldorf-based D.LIVE group of venues.

As well as serving as the home of Royal Ascot, QIPCO British Champions Day and other high-profile horse-racing events, Ascot is used as a location for banqueting, exhibitions, conferences and commercial launches.

Ascot’s membership of the Alliance and its relationship with OVG will specifically focus on gaining international sponsors for the venue.

Juliet Slot, chief commercial officer at Ascot, said: “We’re delighted to have joined the OVG International Venue Alliance, and we’re looking forward to having OVG as a strategy partner to attract international sponsors to Ascot and also to working with the other like-minded members to share best practices of being a world-leading venue.”

OVG’s international president, Sam Piccione III, added: “Ascot is one of the world’s best-loved venues, and we’re proud to have them as the newest International Venue Alliance member. It is an honour to be an extension of Juliet Slot’s commercial team as we will help grow their partnership line-up via our international network. Having been to Royal Ascot and numerous other horse-racing events at Ascot this past year, there is no better venue in their industry for brands to align and we can’t wait to get started.”

OVG formally launched the alliance in September through a partnership with Silverstone. The alliance was announced earlier in the year and is modelled on OVG’s US Arena and Stadium Alliance, an invitation-only partnership of 28 arenas.

Image: Visit Windsor