The World Darts Championship has partnered with French ticketing and payments company Weezevent to rollout a cashless event at the Alexandra Palace in London.
The event kicks off on December 13 at the iconic venue, with around 85,000 fans expected to attend over the three-week period
Under the agreement, all bars, food and merchandise outlets at the event will be using a cashless payment system powered by Weezevent.
The system helps event organisers to mine and understand visitor and sales data, as well as cut down on wait times for customers.
Olly Goddard, UK country manager for Weezevent, said: “Alexandra Palace is one of the most iconic venues in London and we are very much looking forward to bringing our cashless system here through our partnership with The World Darts Championship.
“The benefits to customers will be instantly obvious, with fewer queues at the bars and speedy transactions. Importantly, it will now be a much simpler process to get refunds back from the cards should there be any pre-paid amount left once the darts has finished. Previously, guests would have to send back the paper tokens; with the Weezevent system all refunds are processed online immediately after the event ends.”
Darts fans will be able to top-up in advance or on-site, as well as make payments using souvenir NFC cards at Weezevent point-of-sale devices.
The cards can be used on repeat visits to the darts series, which runs from December 13 to January 1.
Matt Porter, chief executive at the Worlds Darts Championship organiser the Professional Darts Corporation, said: “I used the Weezevent system at Standon Calling and saw how easy it was to use. Providing a cashless solution to our fans is an important step to improving their experience at the World Darts Championship.
“As an organisation, we are always looking at ways to improve our offering and with Weezevent we have partnered with a proven and reliable system.”
The firm has provided its solution to more than 200 festivals, including Hellfest, Lollapalooza, and Vieilles-Charrues, as well as for top football organisations such as Paris Saint Germain football club and the UEFA Euro Fanzone.
Image: Sven Mandel
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