North Queensland Stadium secures local naming-rights sponsor

Queensland Country Credit Union has acquired naming rights to the under-construction North Queensland Stadium in South Townsville.

The 25,000-seat stadium, which is due to open in February, will officially be known as Queensland Country Bank Stadium. Queensland Country has agreed a six-year deal with the venue.

The stadium will serve as the home of the North Queensland Cowboys NRL rugby league team and is being built at a cost of Aus$290m (£152m/€179m/$200m). The first seat was fitted at the venue in September.

Member for Townsville Scott Stewart said: “Along with the North Queensland Cowboys, Queensland Country is a household name in North Queensland; once the stadium opens it will be the name on every sports fan’s lips as a must-see for 2020.

“This venue has been built by North Queenslanders, for North Queenslanders and it’s fitting that a high-profile Queensland business is putting their name to the jewel in our stadium’s crown. All of the funds generated from this six-year partnership will go towards maintaining this glorious stadium for years to come, for locals and tourists alike.”

Member for Mundingburra Coralee O’Rourke added: “Queensland Country Credit Union is an important business for north Queensland, their decision to come on board as naming-rights sponsor reinforces the significance of this investment for the whole region.

“This flagship project has already engaged more than 480 local businesses during design and construction, supporting 750 full-time equivalent jobs. The local economy is set to benefit on game day with the stadium a stone’s throw from the city centre.”

Member for Thuringowa Aaron Harper said the 800 local hospitality workers at the stadium will wear a Queensland Country-branded uniform as part of the agreement.

Queensland Country Bank Stadium will have 7,000 more seats than 1300SMILES Stadium, the current home of the Cowboys.

Around 75 per cent of the seating will be covered by the roof, while the stadium will be able to accommodate up to 40,000 guests during concerts. An official opening date for the venue has not been set but Elton John is scheduled to perform at the stadium on February 29 as part of his Farewell Yellow Brick Road tour.

Image: North Queensland Stadium