#SBS24 this month in Manchester! Welcome Co-op Live/OVG, RCD Mallorca, Verizon, DWF Law, Hearts, Sunderland AFC, Wembley Stadium, Oxford United, Juventus FC, Croke Park, Stadio Algarve, Everbank Stadium, Kulture City, PAM, Duracell/Procell, Trusts Arena, Suncorp Stadium... Join them
Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June


Ravens introduce ‘mixed-reality’ to M&T Bank Stadium’s NFL experience

NFL American football franchise the Baltimore Ravens have unveiled the latest fan experience offering at M&T Bank Stadium, with yesterday’s (Thursday’s) victory over the New York Jets debuting a ‘mixed-reality’ feature.

The Ravens secured a 42-21 win over the Jets to advance to a 12-2 record and wrap up the AFC North title as the season moves towards the playoffs. The new feature allowed fans at the game to view animations within the stadium in real-time when they looked at the jumbotron and in-stadium TVs.

These included a giant raven swooping into the stadium bowl, with the measure adding to what has been a concerted push by the team to enhance the fan experience. In July, the Ravens completed work on the final phase of a $120m (£89.6m/€107.4m) renovation of M&T Bank Stadium.

The project focused on enhancing the fan experience at the 71,000-capacity stadium and included the installation of new 4K UHD video displays, escalators and elevators, a new sound system, upgraded kitchen facilities, a redesigned club level and updated suites.

The Ravens last month introduced FlockBot, a new virtual assistant that gives fans the chance to ask questions about M&T Bank Stadium, which was one of 13 NFL venues to be kitted out with Verizon’s 5G wireless service ahead of the start of the season.

The Ravens’ NFL rival, Dallas Cowboys, introduced similar 5G activations in September, while Argentine Superliga football club Estudiantes captured headlines last month as it returned home to its renovated Estadio Jorge Luis Hirschi with a number of celebratory events, including the unveiling of a huge holographic lion.

Image: Baltimore Ravens