Major League Soccer expansion franchise Austin FC has partnered with Levy to create food, beverage and hospitality experiences at the club’s new stadium.
Austin FC broke ground on the 20,500-seat stadium in September. The venue is due to open in spring 2021 ahead of the team’s debut MLS season.
Levy will work with Austin FC to design every aspect of match-day dining and hospitality across concessions, bars, clubs and suites at the venue, which has been tentatively named Austin FC Stadium.
Levy and the club will also work with Austin’s culinary community to identify opportunities for favourite restaurants, purveyors and hospitality talent to maximise the fan experience at the stadium.
Austin FC president Andy Loughnane said: “The selection of a hospitality partner to oversee food and beverage service within a highly-trafficked venue is a critical decision for any sports and entertainment property, and our expectation of delivering an exceptional guest experience alongside our requirement to work with an industry leader with a strong track-record of operational expertise led us to proudly partner with Levy.
“Levy will work closely with the Austin food and beverage community to identify a variety of stadium options which will reflect Austin FC’s desire to develop an Austin-inspired menu that will be customised for an outdoor MLS stadium.”
Levy president and chief executive Andy Lansing added: “People know Austin as a hotbed of culinary creativity and one of the best places to eat in the country. That spirit will shine through when the first match kicks off in 2021. We share Austin FC’s ambition to create a new sports tradition in Austin, built around culinary imagination and experiences that unite the community.”
Next year, culinary ambassadors for the new stadium will work in the local community to identify opportunities for restaurants to serve their dishes at the ground. Austin FC will also work with E15 Group, Levy’s technology and analytics company, to develop menus based on supporters’ favourite foods.
Levy has partnered on new stadium builds and renovations across MLS, including Audi Field (D.C. United), Mercedes-Benz Stadium (Atlanta United) and the newly-renovated Providence Park (Portland Timbers).
Austin FC will become the first major league team in the city and the 27th MLS franchise when it enters the league in 2021.