Pechanga Resort Casino has today (Tuesday) been announced as the latest founding partner of SoFi Stadium and Hollywood Park.
The 70,000-seat SoFi Stadium will serve as the home of the LA Rams and Chargers NFL American football teams and will form part of the wider 298-acre Hollywood Park complex.
Pechanga Resort Casino, which is owned and operated by the Pechanga Band of Luiseño Indians, becomes the official California casino partner of the two teams, SoFi Stadium and Hollywood Park.
Pechanga becomes the first Southern California-headquartered company to sponsor SoFi Stadium and Hollywood Park. The company will benefit from significant brand exposure across the stadium, which is slated to open in July 2020.
Perks will include select Pechanga-branded spaces such as the Pechanga Founders Club (pictured) and a 14,000-square-foot premium club space located at field level. Fans will also be given the chance to interact with the brand through an 11,500-square-foot activation zone on level 8 of the stadium.
Additionally, the company will be granted naming rights to one of the stadium’s four VIP entrances, which will feature wayfinding signage and brand integration.
Pechanga tribal leadership will also announce today a $100,000 (£76,000/€90,000) donation to Morningside High School in Inglewood and the Inglewood chapters of non-profits School on Wheels and U.S. Vets.
Tribal chairman Mark Macarro said: “This isn’t just a Los Angeles stadium, it’s a Southern California stadium, and Southern California has always been and will always be our home. We are especially proud to be able to help local students and people in need with the grants we announced today.”
Pechanga has existing partnerships with the Los Angeles Lakers NBA basketball team and the Los Angeles Angels Major League Baseball franchise. It also holds naming rights to San Diego’s Pechanga Arena.
Jason Gannon, managing director of SoFi Stadium and Hollywood Park, added: “We are building a global destination that will be the pinnacle of sports and live entertainment.
“Pechanga is a company that not only shares Stan Kroenke’s vision to build a world-class facility and fan-first development with Hollywood Park, but also shares our passion for our surrounding communities. When our doors open in July, we look forward to working alongside Pechanga to create memorable guest moments and to give back to our Southern California home.”
Digital personal finance company SoFi acquired naming rights to the stadium last month in a 20-year deal that will reportedly be worth more than $30m a year.
Two Taylor Swift concerts have already been pencilled in as the opening events at the state-of-the-art stadium.
Images: SoFi Stadium
