The Singapore Sports Hub, the multi-purpose sports and entertainment complex that includes the 55,000-seat National Stadium, has widened its ticketing operations by teaming up with SISTIC, Ticketmaster and Ticketek.
The SportsHub entity, which controls the complex, launched a tender with an invitation to ticketing agents to send in their applications by November 14. The new panel comprising SISTIC, Ticketmaster and Ticketek began operation yesterday (Wednesday).
The move to expand the complex’s ticketing capabilities comes as part of plans to address its growing calendar of sports, entertainment and lifestyle events. Promoters will now be able to select which of the three ticketing agents will be appointed to sell tickets for their events, with the chosen company to offer booking services for tickets made available through their respective websites, mobile, call centres and retail outlets.
Read the full story on our sister site TheTicketingBusiness.com.