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EHF seeks to boost in-arena experience with Kinexon

The European Handball Federation (EHF) has struck a deal with technology provider Kinexon Sports & Media that will allow fans in the arena to access performance data during games.

Spectators and those in the arena, including teams and coaches, will be able to access the data – including ball, player and referee tracking, speed and pass statistics – via a mobile application.

Kinexon said that the fans watching courtside would be given “exclusive insights” to ensure they enjoy “more than just a stadium experience”. The data will also be available via a world feed and online.

The technology has been introduced across the six venues that are hosting the Men’s EHF Euro 2020, which will run until January 26 in Austria, Norway and Sweden. The agreement will run until 2024 and cover all EHF Euros for men and women.

Kinexon has already provided ball-tracking technology at the Velux EHF FINAL4 2018 event, as well as at the Women’s EHF Euro 2018. Ball and player tracking was provided at the Velux EHF FINAL4 2019.

“Adding the player tracking technology and the Select/Kinexon iBall to our portfolio is the next step, as we are aiming to put European handball at the forefront when it comes to digital innovation,” EHF secretary general Martin Hausleitner said.

“Adding this very valuable data to the sport will create a double advantage: It’s an exciting tool for our fans in the arena and at home, as it allows them to follow the match enriched with information not available before. Secondly, we will be working closely with our federations, as the players’ performance metrics offer an unprecedented insight into the game as such and allow us to analyse fields such as players’ workload in in-depth fashion.”

Kinexon’s co-founder and managing director, Maximilian Schmidt, added: “After the successful cooperation with the EHF in the past years, we are proud to enter a long-term partnership.

“Together with the EHF, we want to create new stories in handball by providing real-time performance data and bring this fascinating sport even closer to the fans. In the upcoming years, we will continuously create new forms of live sports content.”

Image: EHF