WiZink extends Madrid arena naming-rights deal

Spanish online bank WiZink has extended a naming-rights deal for the Palacio de Deportes de la Comunidad de Madrid, the home of basketball teams Real Madrid and Movistar Estudiantes.

WiZink, which has been a partner of the 15,000-capacity Madrid arena since November 2016, has renewed its partnership through to 2026, sealing a new six-year agreement.

The arena, known as the Sports Palace in English, will continue to be known as WiZink Center, although the financial details of the deal have not been disclosed.

The facility has hosted judo futsal, badminton championships and concerts, as well as the 2018 World Senior Karate Championships.

However, the venue is arguably best known for basketball, having hosted the knockout stage of EuroBasket 2007 and the EuroLeague’s Final Four in 2008 and 2015, as well as the finals of the 2014 FIBA Basketball World Cup.

The facility originally opened in 1960 and underwent a major revamp before reopening in 2005.

“We will continue to make the WiZink Center a global example in security, access management and the number of events held,” the arena stated in its announcement.

Image: Luis Garcia