Gerry Weber Stadion, home of Germany’s Halle Open tennis event, will now be known as the OWL Arena through a new sponsorship initiative that will involve a number of local companies.
Gerry Weber Management & Event is now known as OWL Sport & Event and the 12,300-seat arena has adopted a new moniker as a result.
Up to 16 companies from the East Westphalia-Lippe region are involved in the new sponsorship agreement, including DSC Arminia Bielefeld, August Storck, Beresa OWL, DMG MORI, Gauselmann, Gehring-Bunte Getränke-Industrie, heristo, Hörmann KG Verkaufsgesellschaft, Johannes Lübbering, Porta Holding, Schüco International, Wortmann AG and Zeitungsverlag Neue Westfälische.
Sponsors will receive an extensive year-round advertising presence, as well as ticketing and hospitality packages and opportunities to use the venue as an event space. The agreement, financial terms of which were not disclosed, will run for five years.
As part of the agreement, a new Legenden Club space has also been created. The space will be used during the Halle Open and for other events held at the arena.
Ralf Weber and Alexander Hardieck, managing directors of OWL Sport & Event, said: “We have always placed great value on being rooted in the home region. And we could always rely on the confidence of the East Westphalian economy. This important connection is now becoming even more intense and valuable.”
The deal has been made possible after the sponsorship of the arena and the Halle Open was separated. Gerry Weber previously sponsored the tournament but software company Noventi assumed naming rights in 2018.
The arena opened in 1993 and has hosted the Halle Open ever since. The grass-court tournament is held in the lead-up to the Wimbledon grand slam and has been won by Roger Federer a record 10 times.
Image: OWL Arena