GHD Group has teamed up with UK crowd dynamics consultancy firm Movement Strategies to enhance its data and digital solutions, as well as add sports and events sectors to its portfolio.

Movement Strategies is a crowd dynamics consultancy that helps to plan, design and operate crowded places such as stadiums, metros, and events, with the objectives of making them safer and more secure, maximising capacity and utilisation of the asset, enhancing visitor experience and improving profitability.

Its previous projects include Wembley, Tottenham Hotspur Stadium, Twickenham and the O2 Arena.

The merger adds to GHD’s position in the global markets of transportation, property and buildings¸ water, energy and resources and environment, adding new and specialist asset expertise, including sport and events.

GHD delivers design, advisory and consultancy services with experience including Sydney International, London Gatwick and Doha International airports; Dubai Metro and Perth’s airport rail link; The White River Hydro Power Station in Ontario; Scottish Islands renewable energy program; Abu Dhabi’s 2030 Capital Plan; The Great Barrier Reef’s 25 year management plan and British Colombia’s First Nations Zero Waste Program.

Simon Light, GHD’s executive managing director, Europe, Middle East & Africa (EMEA), said: “The complexity of challenges in the natural and built environment are driving a need for a deeper understanding of issues being faced. We believe that the integration of data-led consultancy and leading technical services delivered by exceptional people and through digital technologies, will best deliver the needs of our clients.

“GHD and Movement Strategies provide a highly complementary fit, further strengthening our ability to deliver a positive impact in all our communities.”

Movement Strategies also applies privacy-compliant analytics of movement data to address the commercial objectives and consumer needs of its clients, which also include retail, transport and smart cities.

The merger adds 35 Movement Strategies team members in London to the 600 GHD staff in Europe, Middle East and Africa – a global headcount of over 10,000.

Simon Ancliffe, founder and chairman of Movement Strategies, added: “We are hugely excited to be joining GHD. The alignment of our cultures and strategies means that we can rapidly leverage our leading capabilities globally, and realise the potential of best quality consulting, data analytics and digital solutions.

“GHD’s long-term thinking and employee ownership model and commitment to its staff, made the company the right partner for us.”

Image: GHD