Roma seeks to enhance Olimpico experience with Easy Mobility venture

Italian Serie A football club AS Roma has launched a new scheme gathering together some of the main transport companies in the capital which is designed to ease the travel needs of fans on Stadio Olimpico matchdays.

‘Easy Mobility’ will debut for Sunday’s Rome derby against SS Lazio and involves BusForFun, Moovit, WeTaxi, Jump By Uber, eCooltra and E-Gap. Through these partners, supporters will have access to a range of dedicated services as well as discounts and other exclusive benefits.

The club’s mobility partners will be able to use parking areas outside the stadium. These have been made available courtesy of Sport e Salute, a state body that promotes the development of sport, as a means to grant fans the ability to get to the stadium more quickly and sustainably, without the inconvenience of having to look for a parking space.

“This initiative is further proof of how the club is constantly seeking strategic partnerships to ease the mobility problems faced by fans on matchday,” said Roma’s chief operating officer Francesco Calvo. “Thanks to Easy Mobility, our fans will have an array of easy, practical, ecological options available to them so that they can get to the stadium easily.”

With Moovit, fans will be able to keep track in real time of all the available travel options to get to the Stadio Olimpico. Jump By Uber will provide pedal-assist electric bicycles, with parking available near the stadium and special discounts.

Scooter-sharing service eCooltra will provide their electric scooters, with discounted rates and reserved parking close to the stadium. WeTaxi, a taxi-booking app, will have access to a parking area outside the stadium for dropping off and picking up passengers.

BusForFun will run six routes from across the metropolitan area of Rome to a parking area at the Stadio Olimpico. E-Gap, Europe’s first on-demand charging service for electric vehicles, will allow fans who travel to the Olimpico by electric car to charge their vehicle during a match. This service will be provided without a fee for a limited period, before being made available at a discounted rate.

The Stadio Olimpico is owned by the Italian Olympic Committee (CONI), whose marketing director, Diego Nepi, said Easy Mobility will look to be extended to other events held at the venue. “We often think only of the 90 minutes, but not of the other 90 that precede or follow the game,” Nepi told Italian newspaper Gazzetta dello Sport.

“Instead, the value of a matchday is expressed throughout the day and not only the match itself. At the Olimpico only 15% of the fans arrive by public transport, the rest travel by car or motorbike, with the consequent anxiety caused by parking.

“For this reason Easy Mobility is a project that we would like to replicate for other events such as the Six Nations, the Internazionali (tennis championships), Piazza di Siena, concerts or even the next European Football Championships, when Rome will host four games.”

Image: AS Roma