The Green Bay Packers NFL American football team has partnered with video board manufacturer Daktronics to install new LED video walls at Lambeau Field.
The walls have been fitted at Lambeau Field’s Legends Club, adjacent club space atriums and in the Rockwood Terrace event space at the Titletown District. Double-sided video boards have also been fitted on two new marquees outside of the stadium.
The six video walls at Lambeau Field measure almost seven feet high by 12 feet wide, with 1.9-millimetre line spacing. The Rockwood Terrace walls each measure 4.5 feet high by eight feet wide, with 1.5-millimetre line spacing. Daktronics said the narrow pixel pitches will provide more detailed and crisp imagery for people standing close to the displays.
The two concourse displays will provide additional branding and promotional opportunities for Lambeau Field. The Legends Club displays can be used for a range of events and display messages to cater for team meetings, as well as event branding and messaging. The Rockwood Terrace walls provide similar versatility in digital content and branding.
The two double-sided pylon signs fitted outside of Lambeau Field, meanwhile, will feature eight-millimetre LED technology and measure 9.5 feet high by 18 feet wide.
Kregg Shilbauer, the Packers’ director of digital, broadcast and game presentation, said: “We wanted our football product to be the best quality for our fans. The image quality, brightness and colour were unmatched to what we had before, and it was noticed by our fans and staff. We are proud to have partnered with Daktronics on this project, their expertise was invaluable.”
Daktronics region manager Tony Mulder said: “These new displays are fantastic and really bring the venues to life. It’s been an honour to work with the Green Bay Packers, Lambeau Field and Titletown on this project. These displays have quickly become a focal point and add to the overall experience of a Packers game and other special events. They give these venues a special feeling and extra touch for fans in those spaces.”