Arena to develop new London Stadium seating

Arena Events Group has been appointed to develop a new seating system at West Ham’s London Stadium as the club looks to bring fans closer to the pitch.

West Ham announced last February that it would explore the possibility of moving the lower tiers of the Sir Trevor Brooking and Bobby Moore Stands closer to the pitch in a bid to improve the atmosphere.

Some fans have complained that the layout of the stadium, which was originally built for the London 2012 Olympics, has an adverse effect on the match-day experience given the distance between the fans and the pitch.

Following consultation with West Ham’s Official Supporters Board and an extensive process between the club and stadium owner E20, Arena has been chosen to develop the new system.

Arena will deliver two new lower tier stands that will bring fans closer to the action by more than four metres in many places. The stands will be squared off in line with a more traditional football stadium configuration behind the goals.

West Ham and E20 will seek to present the plans for discussion and consultation later this month. The club stressed the importance of considering supporter feedback before continuing with the design work.

Following a period of design development, E20 will work with West Ham to review the stands and it is hoped installation will take place in the summer.

Image: West Ham United