League One football club Fleetwood Town has teamed up with Card Saver to install new point-of-sale technology at Highbury Stadium and its Poolfoot Farm training ground.
Card Saver recently partnered with Bleep UK PLC, which specialises in the design and manufacturing of electronic point-of-sale systems (EPOS), to provide customers with a greater choice of payment technology.
Card Saver, which serves as Fleetwood’s back-of-shirt sponsor, received positive feedback from customers using the new Bleep service and has opted to update the club’s payment technology to enhance the customer experience.
Card Saver has installed the technology across the stadium’s entire retail, catering and hospitality areas. It is hoped the technology will increase speed of service, reduce queues and improve the match-day transactional experience, with terminals to also display customer-facing videos for the club to run special offers, news and other content.
Card Saver has provided the club with a payment solution that can be used for hospitality purposes in the Parkside Suite. Bills can be produced immediately, printed and fully itemised for the customer to view at the table.
Fleetwood will also benefit from an advanced cloud-based back-office software, Web Back Office, which will provide the club with access to real-time sales reporting and stock control. Additionally, the club shop’s EPOS system has been linked to the ecommerce store.
Fleetwood chairman and owner Andy Pilley said: “We’re always looking for ways to improve our service, and the new technology installed by Card Saver has transformed the match-day experience. It’s really pleasing that the feedback from both customers and staff has been fantastic.”
Phil Davies, facilities and operations director for the club, added: “The turnaround was so quick at the last home game. Often there can be lengthy queues at the kiosks within the concourse area, but I’ve never seen them so low, and I’m sure it’s down to the transaction speed of the new tills.”