Italian Serie A rivals Inter and AC Milan have implemented a new digital system for the advertising boards around their San Siro stadium.

The football clubs have signed a strategic alliance with Tecnovision Ledwall and AIM Sport, in collaboration with MI-Stadio, to deliver the new system.

Inter said the two clubs will become the first in the world to benefit from the system across two rows around the perimeter of the San Siro pitch. The system will be implemented in time for Inter’s next league match against Sassuolo on Sunday.

The system features a high resolution that has been specifically developed for 4K broadcasting. It is hoped that by investing in the technology, the two clubs will be able to offer their partners a superior quality of animation and images, ensuring a higher level of advertising exposure during matches.

Brands will benefit from exposure across two rows, which will cover an area of 440 square metres and feature some 30 million LEDs.

In January, AC Milan and Inter Milan presented new plans for the future of the San Siro, outlining that the venue would be transformed into a destination for amateur sports and entertainment events.

The move came after the clubs said they were prepared to work on alternative proposals for the San Siro. Plans for a new stadium were given a “conditional yes” from the city council in October after the two clubs announced in September that Populous and Manica/Sportium had been shortlisted to design a new 60,000-seat stadium that they would share.

The launch of the new digital system at San Siro comes after the Italian government announced last week that all sporting events in the country would take place without fans for at least a month due to the ongoing threat posed by the coronavirus outbreak. The ban will be in place until April 3.

Image: Inter Milan