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Türk Telekom renews Galatasaray stadium sponsorship

Turkish Süper Lig football club Galatasaray has extended an agreement with Türk Telekom for naming rights to its home stadium.

The new deal will run until the end of the 2020-21 season and Galatasaray confirmed the agreement would be worth TL30m (£3.7m/€4.3m/$4.9m).

The 52,000-seat venue will continue to be officially known as Türk Telekom Stadium as part of the deal. Türk Telekom has sponsored the stadium since it opened in 2011.

Türk Telekom formerly served as Galatasaray’s main shirt sponsor, a role now held by pizza brand Terra Pizza.

Türk Telekom Stadium replaced the Ali Sami Yen Stadium as the home venue of the Istanbul-based club. The ground had been known as Türk Telekom Arena until 2017, when Turkish President Recep Tayyip Erdogan requested that the word ‘arena’ be removed from the names of stadia due to its negative connotations.

As well as hosting football matches, Türk Telekom Stadium has staged concerts featuring the likes of Bon Jovi and Madonna.

Image: 1886kusagi