PTI Smarter Venues has launched a competition designed to support freelance content creators during a period of struggle for the sports and events industries.
PTI Smarter Venues works with 75-plus clubs and venues across the UK and Ireland, covering the Premier League, English Football League, Premiership Rugby, county cricket and more.
The company hopes it can use its platform to assist freelance content creators as the coronavirus outbreak leads to event postponements and league suspensions.
The competition will see PTI Smarter Venues work with clients and partners to help ensure freelance content creators’ work is seen by the wider world.
PTI Smarter Venues is inviting freelancers to send in examples of work that could be used during the postponement period by a sports club or venue and the company has asked interested parties to be as creative as they like.
The top three will receive cash prizes of £1,000, £500 and £250, which PTI Smarter Venues said may help cover the short-term financial burden created by the postponement period.
Work could include an image, a series of posts, a game, a video or GIF, a player announcement or a sponsor message and interested freelancers can submit their entries here.
All entries will be submitted to PTI Smarter Venues’ clubs for review and credit will be given for any concepts that are used. PTI Smarter Venues will also share entries on its own social channels.
The deadline for entries is Friday, March 27 and the winners will be announced the following week.
PTI Consulting rebranded as PTI Smarter Venues in November through an agreement with stadium, digital, media and advertising specialist Smarter Venues Ltd. The agreement combined the two parties’ technology and commercial expertise across a portfolio of 70-plus clubs and venues.
Earlier in the week, PTI Smarter Venues chief executive Mike Bohndiek said that the company would offer free assistance to any sports team or venue for 30 days in light of the coronavirus outbreak.
Bohndiek said that digital engagement across fan bases would prove important as sports teams and venues prepare for a prolonged period of postponement.
Image: PTI Smarter Venues