Leyton Orient hails stadium sponsorship extension amid ‘unsettling time’

English League Two football club Leyton Orient has agreed a one-year extension to its stadium naming rights partnership with Breyer Group, hailing the deal as positive news amid the current “unsettling time”.

Breyer Group provide services to the social housing market, offering repairs, maintenance and roofing. Although the company’s roots are in the London district of Leyton, it is now based in Romford, Essex.

Formerly known as Brisbane Road, Orient’s stadium has been named The Breyer Group Stadium for the past two seasons and this will now continue into the 2020-21 campaign. The stadium, which has a current capacity of around 9,200, has been home to Orient since it opened in 1937.

Josh Stephens, Leyton Orient’s head of commercial, said: “Contractually, they were not obliged to start these conversations until later down the line, so we would firstly, want to thank them for their openness to do so.

“Secondly, during such an unsettling time, we are thrilled that Breyer Group want to continue working with the club, building on what we have been doing over the past two seasons.”

The deal comes with the English Football League (EFL) yesterday (Wednesday) announcing measures to introduce a £50m (€53m/$58m) short-term relief package to assist clubs with cash flow in the wake of the Covid-19 outbreak.

Orient is back in the EFL this season for the first time after suffering relegation to the National League in 2016-17, ending a 112-year spell in the Football League.

Image: Breyer Group