Euroleague eyes fan engagement with Iqoniq

Euroleague Basketball, which organises the EuroLeague and EuroCup club competitions, has teamed up with fan engagement platform Iqoniq in a four-year deal.

Iqoniq will serve as the exclusive and official fan engagement and loyalty platform for the EuroLeague and EuroCup until the end of the 2023-24 season.

Iqoniq is a newly-launched platform for the sports and entertainment industries and seeks to provide fans with an all-in-one ecosystem that rewards them for their commitment. Its benefits include a loyalty programme, in-app games and prizes, unique footage, special offers for tickets and merchandise, and more.

Euroleague Basketball will look to use Iqoniq to engage with fans and offer clubs fresh ways to connect with new and younger audiences, along with current and potential commercial partners. The app will open to users at the start of the 2020-21 basketball season.

Euroleague Basketball chief executive Jordi Bertomeu said: “Partnering with Iqoniq will help us achieve a new milestone in engagement with our fans. Iqoniq offers us the chance to build special relationships within our growing fan base and to bring that community closer together over a shared love of uniquely European basketball at its finest.

“In the last 20 years since the Euroleague Basketball’s inception, we’ve created a community of fans that we want to continue supporting. Having a fan ecosystem is the next logical step and we are eager to discover with Iqoniq new ways of rewarding our loyal fans.”

Iqoniq chief executive Kazim Atilla added: “Through this partnership, all clubs in the EuroLeague and EuroCup basketball competitions will be given unprecedented opportunities to engage with their fans, and vice versa, in new and mutually beneficial ways, further growing basketball across Europe – and the rest of the world – as a result. We look forward to working alongside Euroleague Basketball to fulfil our common ambitions in this regard.”

Iqoniq recently signed similar agreements with French Ligue 1 football teams AS Monaco and Olympique de Marseille.

Image: Euroleague Basketball