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Amazon linked to Spurs stadium naming rights

E-commerce giant Amazon is reportedly interested in acquiring naming rights to Tottenham Hotspur Stadium in a deal that could be worth up to £25m (€28.7m/$31.2m) a season.

The Daily Mail reports that Amazon has emerged as “genuine contenders” for naming rights to the 62,000-seat venue, which has been known as Tottenham Hotspur Stadium since opening a year ago.

The Daily Mail, citing sources close to the matter, said that Amazon has “entered the equation” but any deal would appear to be some way off amid the uncertainty caused by the COVID-19 pandemic.

Nike is also said to be interested in the naming rights, although Tottenham has previously dismissed suggestions that the US sportswear giant, which provides the club’s kit, would sponsor the stadium.

According to the Daily Mail, Tottenham chairman Daniel Levy is seeking up to £25m a season over the course of at least 10 years. Such an agreement would make it the most lucrative stadium naming-rights deal of its kind.

Amazon, which was valued this week at a $1.14 trillion, has been filming a behind-the-scenes documentary about the club this season.

Tottenham Hotspur Stadium opened last April without a naming-rights partner. Its ability to be converted into an NFL venue and stage other sports and music concerts is set to make it a more attractive proposition for prospective sponsors.

Image: Tottenham Hotspur