Barcelona

Spanish LaLiga football club Barcelona has teamed up with automotive partner Cupra to launch a campaign to ‘fill’ the stands at the Camp Nou when matches can be resumed behind closed doors.

The ‘Let’s win this match together’ campaign will invite fans from around the world to send photos of themselves cheering on the team. The photos will then be shown on LED screens around the Camp Nou on match days.

Pictures can be sent through the official Cupra website. The initiative is designed to bring fans closer to players when matches are able to resume, with the LaLiga season currently on hold due to COVID-19.

Marc-André ter Stegen, Barcelona goalkeeper and global ambassador for Cupra, said: “Playing at our Camp Nou is always special where the support of our fans is important. This Cupra initiative is great as it allows us to feel their presence. We need to adapt to the situation and in this way we can create a winning atmosphere for our home matches.”

Barcelona partnered with Cupra in August last year. Cupra serves as the official automotive and mobility partner of Barcelona, and as one of the club’s official global partners.

Barcelona announced last month that the Camp Nou will have a naming-rights sponsor for the first time through an agreement with the Barça Foundation that is designed to raise funds to support the fight against COVID-19.

The club’s board of directors approved the ceding of naming rights to the stadium to the foundation for the 2020-21 season. The Barça Foundation is currently in the process of finding a sponsor to acquire naming rights for the stadium for a year.

FC Seoul

Korean K League team FC Seoul has apologised after being accused of using sex dolls in its empty stadium during the match against Gwangju FC yesterday (Sunday).

Matches in the K League are currently going ahead without fans due to COVID-19 and FC Seoul had looked to fill the stadium with ‘fake’ spectators so the ground appears more full.

But FC Seoul has been left red-faced after some fans accused the club of placing sex dolls in the stands. The club insisted they were “premium mannequins” but fans noticed that some of the mannequins were advertising adult websites.

The mannequins were supplied by Dalcom, which said that the x-rated adverts were from a sex toy company which places orders with Dalcom.

“We wanted to bring some fun elements to the no-fans game and give the message that we can overcome this difficult period,” FC Seoul said in a statement. “We had confirmed that the mannequins were made as if they were real but had nothing to do with adult products.

“But the problem was we failed to make detailed checks, which is our fault without a doubt.”

Dalcom director Cho Young-june told the BBC: “They were supposed to take all the logos down before the game started. But there were several hairbands and logos left to be caught by the public eye.”

There were 30 mannequins in total, 28 of which were female and two of which were male.

Yankee Stadium

Yankee Stadium is set to host a new festival-like drive-in event this summer to allow New Yorkers to experience live music while social distancing in their cars.

Time Out New York reports that the events will take place each weekend starting from July. The festivals are set to feature live music, drive-in music experiences and car-side dinner service.

A lifted stage will form part of the experience to allow guests to view the entertainment from their cars. A live audio stream will also be available through car radios.

Marco Shalma of MASC Hospitality, which will work with community businesses in the Bronx to curate the festival experience, told Time Out: “Since we were planning on having the Bronx Night Market, the Bronx Beer Festival and Uptown Epicure Festival running this summer, which was supposed to start in May, we already had a lot of great options available. Everyone is so excited about the possibility of connecting sooner (at this new experience) than initially planned.”

Shalma said that tickets for the festivals would be “very affordable” and made available to as many New Yorkers as possible. Tickets will be available online.

Wolves

English Premier League team Wolverhampton Wanderers is giving fans the chance to experience the club’s Molineux stadium through a new AR portal.

The official club app will house the Wolves AR portal, which will allow supporters to drop a doorway on their screens that can be walked through to reveal a 360-degree view of Molineux from between the dugouts.

The Wolves app is available on iOS and Android devices and also features games, archive Wolves TV videos and podcasts.

Image: Ayman.antar7