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Tech Mahindra launches venture to provide stadium-like experiences

Digital transformation, consulting and business reengineering services provider Tech Mahindra has teamed up with Canadian sports startup ChampTrax Technologies to create a stadium-like experience at home for sports fans.

As part of the link-up, Tech Mahindra and ChampTrax Technologies will provide a solution that will seek to elevate engagement for both fans and players by using digital and virtual technologies.

The two companies will also work on 5G-related use cases for introducing holographic virtual fans to the stadium. Tech Mahindra will support ChampTrax Technologies to reach wider markets and audiences for ChampTrax’s HearMeCheer solution, which aggregates ‘crowd noise’ from at-home spectators in real time.

Jagdish Mitra, chief strategy officer and head of growth at Tech Mahindra, said: “We have been specifically focused on technologies that will enable experiences in the ‘during COVID’ and ‘after COVID’ world. Sports with a live fan experience is something that we will miss now for a while.

“Tech Mahindra’s sports vertical leveraging our 5G experience will enhance the fan experience globally. This strategic partnership with ChampTrax Technologies will give us an opportunity to bring the best of both the worlds and help sports fans adjust to the new normal.”

Elias Andersen, founder of sports tech business at ChampTrax Technologies, added: “We are very excited to partner with Tech Mahindra and this gives us a huge opportunity to serve their existing and potential customers at such critical times. HearMeCheer is a great solution for close-door games and we are keen to take it to market with Tech Mahindra.”

Image: Shaheen Karolia