Digital engagement company PTI has partnered with AI-powered platform Satisfi Labs to provide communications solutions to sports and entertainment properties in the wake of the COVID-19 pandemic.

Satisfi Labs will work with PTI to help clubs and venues improve their communications through technology and digital engagement. The partnership will combine 275 global clients.

Satisfi Labs’ platform offers on-demand answers, dynamic stats, a food and beverage finder, digital ticketing assistance, live venue and game-day support, concessions and ticket sales, trivia and mascot races, and foreign language response.

Satisfi Labs is backed by companies such as Google, Major League Baseball, Red Light Management and Tech Stars. The platform transforms structured and unstructured data and uses it to respond through messaging apps, voice assistants and chat bots.

PTI chief executive Mike Bohndiek said: “Satisfi Labs has a great, market-proven product which has never been more relevant. As sports and entertainment venues start to plan their reopening, communication with fans and customers will be crucial in building confidence in live events and ultimately driving revenue returns.

“The Satisfi Labs platform has answered over one million fan questions since the COVID-19 outbreak, showing how consumers are turning digital for communications. This partnership is therefore timely today, with wider uses continuing moving forwards.”

Bill Bailey, chief revenue officer at Satisfi Labs, added: “With PTI’s history of working with clubs and venues across the UK, we see this as a great partnership opportunity to help provide meaningful communication solutions for the sports and entertainment industries.

“It is more critical than ever for visitors to access reliable and accurate information through digital engagement channels. We look forward to providing PTI’s clients with AI-powered products that connect customers to essential on-demand answers and help them feel more confident in returning to sports and venues and entertainment experiences.”

Image: Satisfi Labs/TD Garden