Ascot Racecourse is using a fan engagement promotion through this week’s Royal Ascot meeting to speed up its move towards a paper-free ticketing system.

The Golden Ticket promotion gifts a select group of customers the opportunity to win prizes throughout this week, as Royal Ascot takes place behind closed doors for the first time in its more than 250-year history.

Those who download the Ascot App have each been sent a ticket, with a random number of those tickets turning gold during the week and denoting they have won a luxury Porsche driving day.

Head to our sister site TheTicketingBusiness.com for the full story.