Experience automation platform LiveStyled has today (Monday) relaunched as Realife Tech and unveiled a ‘Post-COVID Fan Safety Hub’ to provide key customer-facing technology and help bring live events back once restrictions have eased.

The relaunch comes after the platform closed a Series A funding round of £5.7m (€6.3m/$7.1m) led by Virgo Investment Group, with additional backing from strategic investors Superfly Ventures and Stadia Ventures.

Realife Tech’s platform aggregates data from a range of systems, including apps, ticketing, WiFi, point-of-sale, digital advertising screens and access control points within real-world destinations to create a “single view” of the customer across their journey.

The post-COVID-19 safety hub will use this information to provide functionality to reduce queues at entry and exit, allow for contactless ordering and collection of food and beverage and merchandise items. The hub will also deliver targeted safety and crowd density messaging through the venue or team’s mobile app and website.

Realife Tech works with a number of leading sports and entertainment properties, including The O2 in London, Tottenham Hotspur, LA Galaxy, Indianapolis Motor Speedway and Outside Lands Festival.

Adam Goodyer, founder and chief executive of Realife Tech, said: “Realife Tech is committed to helping events around the world return to action, to assist in kick-starting the economy and providing a safe environment for fans and customers.

“We are proud that our technology is playing a pivotal role in the return of so many iconic events around the world and are focused on spreading this benefit beyond the boundaries of entertainment into all areas of the real world.”

Jesse Watson, Virgo founder and chief information officer, added: “Realife Tech’s mission aligns with our passion for innovation and re-invention; they’re truly re-inventing real world experiences, focusing on a shared goal to benefit both visitor and destination. We’re glad to invest in a company that has the interest of all parties in mind, as great experiences organically lead to increased brand loyalty and potential spend.”

Realife Tech was founded in 2014 and has headquarters in London and Los Angeles. The company is a sponsor of this year’s TheStadiumBusiness Summit, which will take place at Emirates Old Trafford in Manchester from September 28-30.

Image: Realife Tech