English Premier League football club Manchester City has signed a multi-year extension to its partnership with Intel Sports, through which it will continue to deliver Intel True View technology to supporters.
Intel True View technology was installed at City’s Etihad Stadium last year, with dozens of 5K ultra HD cameras enhancing fans’ viewing experience during matches.
Last September, City also became the first club in the world to launch a new immersive highlights feature, which allows supporters to analyse standout moments during matches by watching them through the eyes of the player. Fans can interact with a video highlight by selecting one of the players’ perspectives and then swiping or moving their device to watch through the players’ eyes.
The Intel True View tech is available to access through City’s official app on Apple and Android devices.
Nuria Tarre, chief marketing officer of City Football Group, said: “We are not surprised at what a popular addition to our content True View has quickly become.
“We entered our partnership in the spirit of collaboration and innovation, and we have been delighted to hand fans control of how they view immersive highlights so quickly after installing True View. At a time when we are having to play behind closed doors, we are extremely pleased that Intel True View’s comprehensive perspectives showcase the experience of being in the Etihad Stadium. We are looking forward to more years of working and innovating together.”
James Carwana, general manager of Intel Sports, added: “Our relationship with Manchester City provides fans the ability to interact, control and experience the match in previously unimaginable ways.
“The club’s innovative approach to integrate True View immersive highlights at the Etihad Stadium has been a testament to its dedication to their fans. As we continue to develop our volumetric video technology, we’re delighted to team up with Manchester City in delivering fresh and engaging experiences to fans.”
Intel True View technology is also used in France’s Ligue 1 and in US venues such as State Farm Arena, Fiserv Forum and Capital One Arena. Intel has also done deals with Tokyo 2020 and Premier League clubs Arsenal and Liverpool.
