Allianz Parque, the home of Campeonato Brasileiro Série A football club Palmeiras, has expanded its ‘Arena Sessions’ initiative by hosting an esports tournament featuring some of Brazil’s top sports stars.
Footballers Nenê, Gabriel Veron and Gabriel Girotto, who play for Fluminense, Palmeiras and Corinthians, respectively, were joined at Allianz Parque last night (Thursday) by mixed martial arts star Zé Aldo for the DAZN Netshoes Cup, a competition organised by the Kickoff Electronic League (KOEL), which operates virtual football tournaments.
Spectators were able to drive into the stadium and onto the covered pitch to watch the action, with streaming service DAZN providing wider coverage in Brazil and on its YouTube channel, alongside KOEL’s Twitch channel.
In May, Allianz Parque announced the launch of Arena Sessions, with the goal of inviting spectators into the stadium via the drive-in format for films, shows and lectures. The stadium has a capacity of 300 vehicles per event, with visitors charged on a per-car basis.
In addition to the stadium’s big screens, the open-air showings feature a super-high-definition LED screen, as well as food-delivery services direct to the vehicles, ensuring social distancing measures are maintained.
In February, Allianz Parque launched a new venture designed to offer exclusive experiences and networking opportunities to its executive box owners. Membership of ‘Club 160’ is reserved exclusively for Palmeiras’ sponsors and executive box holders at the 43,700-capacity stadium.