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Juventus engages Bose to enhance Allianz Stadium experience

Italian Serie A football club Juventus has entered into a partnership with audio products manufacturer Bose Professional.

The deal will seek to enhance the match-day experience at Allianz Stadium through ArenaMatch DeltaQ speakers, PowerMatch amplifiers and a ControlSpace EX digital signal processor

The length of the agreement was not disclosed but it has been signed as Juventus sits seven points clear at the top of Serie A with eight matches of the season remaining. All matches are being played behind closed doors due to ongoing restrictions imposed by COVID-19.

Giorgio Ricci, chief revenue officer at Juventus, said: “From the day of its inauguration, the Allianz Stadium has distinguished itself for being a cutting-edge facility capable of offering the public a unique show that, over the years, has carried out various interventions to make the fan experience even more special.

“Now, thanks to the partnership with Bose Professional, a global leader in the acoustic sector, a further step is completed, and the Allianz Stadium reaches levels of excellence also in another fundamental component of entertainment such as the audio system. The hope, therefore, is that the public will soon enjoy it, returning to the stadium as soon as possible.”

Akira Mochimaru, general manager of Bose Professional, added: “We are proud to have this partnership with a team like Juventus. The power of sound motivates and inspires people. We will offer players and fans a quality audio that will be highly appreciated.”

In May last year, Bose Professional was named as a new official technology supplier of Ascot Racecourse. The two parties pledged to design and install a new state-of-the-art audio solution at Ascot to enhance the race-day experience.

Image: Gabriele Barberis