Major League Soccer (MLS) franchise FC Cincinnati has utilised Spanish technology company 3D Digital Venue (3DDV) to give its fans an advance look into its new stadium.
West End Stadium is due to open in spring 2021, but it is already possible to see what it will look like thanks to its 3D representation. The 3DDV team has been responsible for the virtualisation of West End Stadium, with the goal of providing fans with an accurate view of their new home as well as to start organising the technical aspects of the transition to the new venue.
The technology provided by 3DDV allows for an accurate interpretation of all aspects of the venue, such as seat positions, colours, textures and materials. The result is a 3D model in the form of a widget that is integrated into the team’s ticketing platform, SeatGeek, enhancing the season ticket buying process for fans in their first season at the new stadium.
In addition, all the VIP spaces have been virtualised to offer future guests a true representation of the premium area amenities. Customers interested in this type of product will be able to see the exact suite or club they are interested in, as well as its decoration and view of the pitch. 
In May, FC Cincinnati fans selected the club’s ‘Gary’ winged lion logo as the design for the east-side seating area of West End Stadium following an online vote. Fans were invited to contribute to the design of West End Stadium through an online poll.
Supporters were able to vote for the favourite final bowl seating design from a group of four patterns drawn up by stadium architect Populous. Fans who voted were entered into a random draw to win two tickets to FC Cincinnati’s first match at West End Stadium.
The vote generated more than 5,000 entries between May 18 and May 22. Ninety-five per cent of fans who voted selected one of the two designs that featured Gary, with the winning design receiving 55 per cent of the total votes.
FC Cincinnati is expected to begin seating installation at West End Stadium in the autumn. The stadium is set to have a capacity of between 26,000 and 26,500. Since entering MLS last year, FC Cincinnati has played at the 40,000-seat Nippert Stadium, which primarily serves as the home of the University of Cincinnati’s American football team.
Images: 3DDV
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