NFL American football franchise the Seattle Seahawks has teamed up with hospitality company Levy to enhance operations at CenturyLink Field amid COVID-19.
Levy will join forces with the Seahawks’ in-house food and beverage company, First & Goal Hospitality (FGH), to manage operations at all facilities at CenturyLink Field.
Under the new partnership, FGH will continue to be the banner for hospitality during events at the stadium, as well as CenturyLink Field Event Center and WAMU Theater, while Levy will manage day-to-day operations and bring its operational resources and expertise.
The Seahawks said the move is part of various operational enhancements the stadium will undergo as part of a renewed focus on health and safety amid COVID-19, and will help safely deliver First & Goal’s hospitality offering. “We are excited to partner with Levy to build off of the success we have had with FGH over the last three years,” said David Young, Seahawks senior vice-president of business operations, and general manager of CenturyLink Field.
“The partnership will allow us to focus our efforts on continuing to provide an innovative, world-class food and beverage experience for our guests, while allowing Levy to leverage their global network and industry best practices to ensure we are offering the safest food and beverage experience possible.”
Levy’s broad portfolio of major venues across sports and entertainment includes partnerships with nine NFL stadia. In September 2019, Levy pledged that Allegiant Stadium will offer the best eating and drinking experience in Las Vegas on matchdays after landing a hospitality contract for the new home of the Raiders.
Andy Lansing, president and CEO of Levy, said: “We share the same vision as First & Goal Hospitality, and that is to provide innovative, sustainable experiences rooted in the Pacific Northwest’s legacy for incredibly local and inventive food, beverage and hospitality.
“Together with the Seahawks, we’ll strengthen the unique and desired experiences that First & Goal Hospitality has been delivering so it will be enjoyed by fans for years to come.”
Current staff members will remain under the First & Goal brand as employees of Levy. In February, CenturyLink Field, which also houses Major League Soccer franchise the Seattle Sounders, announced plans to transition to a cashless model for sales transactions at the venue.
Image: CenturyLink Field