Rangers has unveiled plans for a new WiFi system and LED advertising system as part of enhancements at Ibrox in the lead to the club’s 150th-year anniversary.
The WiFi system will be installed by communications giant Sky in the coming months as the Scottish Premiership club looks to enhance the fan experience at its 50,000-capacity stadium. Rangers said it has listened to feedback from supporters, and the new WiFi system will bring a new level of connectivity to Ibrox on a matchday to allow supporters to access the internet from their own seat within the stadium.
Furthermore, a new mid-tier LED system will be fitted before the end of the year to provide additional advertising and marketing opportunities, alongside EPOS payment systems throughout the stadium kiosks and hospitality areas.
“We’re committed to ensuring Ibrox is ready for supporters, as soon as it’s deemed safe to welcome fans back to the stadium,” said James Bisgrove, Rangers’ commercial and marketing director.
“These advancements to the stadium technology are important steps in the modernisation of our infrastructure and ensuring our digital transformation strategy is fully integrated across all supporter touch points.
“We’re delighted to be placing further foundations ahead of our 150th-year anniversary celebrations in 2022.
“The new WIFI technology, EPOS payment systems and LED advertising systems will all elevate the match day experience and we will continue our commitment in ensuring Ibrox Stadium is recognised as a leading European venue.”
Rangers are currently playing behind closed doors at the start of the Scootish football season, although a restricted number of fans could return as soon as next month.
Alongside Sky, Rangers has partnered with betting operator Low6 to develop a new fan app that will contain a number of club-related features and provide engaging content for all supporters. As part of the new app, Low6 will provide supporters with the opportunity to take part in a new ‘Rangers Picks’ game on a matchday.
Low6 bring great experience in fan engagement working across a number of sports including football, horse racing and darts.
Jamie Mitchell, co-founder of Low6, said: “Low6 are delighted to be working alongside Rangers to launch a state of the art fan engagement app via our partners Yinzcam, which includes our exciting Rangers Picks game. Rangers Picks will give fans the chance to pick the outcomes for every Rangers match, such as most corners, shots on target, first goal scorers and more.”
Image: Rangers (Twitter)