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Edgbaston unveils new app ahead of Vitality Blast campaign

Edgbaston Stadium is hoping its brand new dedicated app can be used by spectators inside the cricket venue at this year’s Vitality Blast Finals Day in early October.

The app, developed by Realife Tech (formerly LiveStyled), has been launched ahead of the 2020 Vitality Blast season, which begins this Friday (August 28). It features built-in mobile ticketing and an interactive venue guide and gives spectators the ability to order food and drink from their seat. It also includes a new match day live stream, with quizzes, polls and other interactive features.

While this summer’s Birmingham Bears games are currently due to be played behind closed doors, the new iOS and Android app will be ready to service fans when they return to the 25,000-capacity venue. It is hoped spectators could be present for Vitality Blast Finals Day at Edgbaston in early October, with restrictions on mass gatherings in England set to be eased at the end of September.

“We want to provide the very best experience for everyone who comes to Edgbaston, and the new app has been designed to help our guests to maximise their day,” said Chris Airey, head of marketing and brand at Warwickshire CCC.

“Whilst we originally planned to launch earlier this year ahead of our major match programme, the revised programme of matches being played behind closed doors has allowed us to invest more time in developing the app to support fans following the Bears at home.

“We still hope to accommodate spectators at Vitality Blast Finals Day at Edgbaston on October 3 and the app could play a huge part in supporting our match day operations if this can happen, with benefits of mobile ticketing and ordering food and drink providing ease and greater confidence to everyone in attendance.”

The app is integrated with the recently launched edgbaston.com website, which provides the latest news and information from Warwickshire CCC, Birmingham Bears, the venue’s major match programme and the Edgbaston Foundation charity.

Realife Tech has partnered with major sports teams and venues around the world including Lord’s cricket ground, Tottenham Hotspur, Saracens, LA Galaxy and the Mercedes-Benz Arena in Berlin.

Co-founder and Chief Operations Officer Harry Samuel told TheStadiumBusiness.com recently that the company has repositioned to reflect an “expanded vision of the business to create a better experience of the real world for every person”.

He added: “We’re in an incredibly fast moving and evolving situation with the issues COVID-19 has bought to the industry. We’re looking to help sports teams and stadiums bring back fans as safely as possible with our COVID Safety Hub technology.”

Realife Tech will be present at TheStadiumBusiness Summit 2020 in December.