Samsung has struck a deal with ScoreVision that will enable the latter’s dedicated scoring, video capture and fan engagement software to be integrated into the technology giant’s LED displays at stadia.

The agreement, which also includes software provision for mobile devices, will allow stadium operators to explore new revenue-generating opportunities by monetising LED displays via ScoreVision’s advertising technology, the company said.

Under the deal, Samsung’s LED displays in sports venues will be able to showcase relevant content to spectators, such as scores, statistics, media content, video highlights and sponsor messaging, supported by ScoreVision’s cloud-based suite of software technology.

Outside the arena, fans will be able to receive game updates, video clips, and fan engagement content via ScoreVision’s mobile Fan App.

“At Samsung, we are dedicated to enhancing the fan experience at every level from high school to the professional level,” said Brett Unzicker, vice-president, LEES, at Samsung Electronics America. “We are thrilled to partner with ScoreVision to bring professional-level technology to a whole new audience and help new fans create memories they won’t soon forget.”

ScoreVision president Michael Medrano said that the company is focused on a “mission to make these systems so affordable and easy to operate, that everyone can have one”.

Image: ScoreVision